Screw it Let's do it!

Exploring the world of entrepreneurship and self development through the eyes of Andy Rodie

Archive for the month “February, 2006”

Create a Company – Loic le Meur


I really do look everywhere for inspiration. Loic is a french entrepreneur who started several Companies and what he have to say about creating a company is of substance for anyone interested. I will share a seven part series about creating a company from Loic starting here with the first about the idea.

Create a company: 1 – the idea has no value

Here is an opening conference I give each year to the students of HEC Entrepreneurs. I thought I could share it here. Notes will come on my weblog has I have the time to add them.
I think the idea has clearly no value when you create a company. This is what makes most people afraid of launching their own business, they wait for the idea of the century and never have it !
I had a powerpoint slide showing 50 different ideas of creation. My point is that execution matters much more than the idea itself. Very few people actually execute an idea and execute it well and fast.
This is why when I start a company, I am never afraid of sharing it with everybody. Few people will do the same as you, just bet you will be faster. Sharing it with everybody gets you new ideas and very often constructive criticism, so share it.
I think creating a business is about filling empty space. There is empty space everywhere. How many times today you felt a service or a product was perfectible ? How many times you needed something that no company actually provides ? This is empty space. Just consider how big is the demand for this empty space and you have got your idea.
When I started my first company, B2L in 1996,a web agency, there were just one or two other web agencies in France. I started with a students loan of $10 000 and a client, Automobiles Peugeot. As a student, doing a research for them, I just told them they should launch the first car selling service on the Internet in France. Paul Sevin, the head of Peugeot Sales in France at that time, gave me my chance and said “well, just do it”. So I created B2L and executed as best I could.
Clearly this was all about execution. About getting the first person who ever gave me his trust in my business life as happy as I could. We over exceeded any of his expectations and launched Occasiondulion.com, the very first site in France selling cars over the Internet. With this reference and the fact that they were extremely satisfied, we then won tens of competitions against other web agencies, Chanel, 20th Century Fox, Unilever, Mars, etc and grew B2L doubling in size every year, with 20% profit before tax.
The idea does not matter. It could have been anything else. I just thought the Internet was about to launch fast in the business sector and large corporations would need our services.
Currently I have about 10 ideas to create a new company, but I will focus only on one, because execution is key and it is very hard to be multitasking. One idea which I like very much but will not do as I am focusing on my new startup is about security.
Home and personal security is a growing issue for most of us. I got car-jacked once and my home was visited several times. There is a great idea here, very simple. The webcams which have webservers inside such as the Axis one I just bought can recognize automatically any person or object move in front of them. Imagine a company that would video monitor 24hrs a day your house and immediately tell you and the police if there is anything, with proof of evidence, the picture by sms or email…
I love this idea, but do not have the time to execute it properly, if any of you is interested, let me know, I would be happy to invest and be the first client !
The founder of Priceline.com has just launched US Home Guard aiming at protecting the key US locations with networked video cameras. You can just signup and look after a nuclear powerplant or other key locations ! Great idea. Visionary.
Don’t you think so ?

Best,

Andy G. Rodie

We all need this one – Read on.


One of the ways I keep myself motivated, inspired and focused is by reading from people that I have adopted as my spiritual mentors. Munson Steed is one of them. I have written and published a piece from Munson Steed before in this blog and I would like to share yet another.

” Proximity with a purpose “

It takes a combination of education, preparation , perserverance and time to reach most goals. A contributing factor of our success is dictated by association. Those fortunate few who have mother wit can forge their own path sans guide, map or soothsayer. The majority of us, however, had better hitch ourselves to a mentor, trainer, teacher, and volumes of books if we hope to attain higher goals. We have to create a network of positive influences to keep our laser beam focused on the end goal.

Supreme Court nominees, Heisman Trophy winners, Nobel Prize winners, stars on the big screen, and individuals with million-dollar product endorsement deals are associated with agents and agencies whose tentacles give them proximity to advancement and success. And the same formual is effective for everyday folks, too. If you want to be in the winner’s circle, you have to put yourself in the close proxity to people who know how to win.

There are a myriad of options for building a successful life. Volunteering, Fund-raising, joining professional organizations, attending seminars, and continuously seeking to hone one’s skill will pay dividends now and well into the future. We put a downpayment on our future with every book we read, every class we take, every dollar we save and every business we launch. Place yourself in close proximity to people who are already successful as often as possible, their enthusiam is a contagion you want to be infected with.

There are many avenues to economic and spiritual prosperity. We don’t have to follow the exact path of our predecessors, but having the benefit of their wisdom is helpful. We do owe gratitude to the ancestors, for it’s their shoulders we stand upon today, but it is our children who are owed our best effort. Children learn from and imitate what they observe. If they are not provided models of success outside of gangster-ism and thuggery, how will they know the possibilities available to them? And if they do not learn from us, who will teach the next generation?

Don’t limit your scope in life; don’t let your power die on the vine. You can change your life daily, hourly, and by the minute, if necessay. And it is necessay. Unlesss you have accomplished everything you set out to do on this journey, then you have some work ahead of you. But it is not impossible to get there. Small ones watching our struggle deserve to know they can win. Let’s leave more than a footstool for our children to stand on. Let’s create a new history and gift our children with closer proximity to greatness. Peace”

Thanks for your inspiration Munson.
Check out his site. http://www.rollingout.com

Best,

Andy G. Rodie

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